What is Search Engine Optimisation or SEO
Search Engine Optimisation (SEO), is the process of making a web site "search engine friendly". By doing this that website will achieve high rankings in Internet searches, such as Google, or Yahoo. This increases the opportunity for new customers to find and buy from that website.

If a business wants to sell online, or market their products online, the only way to get a good return on your website investment is effective site marketing. To do this, you must understand what’s behind Internet business, and have the answers to the following:

  • Where will you get your traffic from?
  • How will you compete and succeed online?
  • Is banner advertising in your strategy?
  • How will you turn traffic on your website into business?
  • How can new customers find your website?
  • How will you use traffic logs to tweak your
  • What will be the most effective approach to promote your site through marketing efforts?
   

 

What is the benefit of search engines for your business

  • Search Engines outperform all other media types in delivering visitors to websites. Approximately 85% of Internet users cite search engines as the primary way to find websites and what they are looking for.
  • Traffic from search engines is the most valuable type of traffic, as it is madde up of qualified visitors that are actively searching for a product, service, information or solution.
  • Search engines work for you non-stop 24x7x365.

Why do you need Search Engine Marketing?
  • 93% of users don't look further than the first 2 pages of search results, are you in there?
  • 33% of users believe companies found in the top search results are a major brand in their specific product/service category. SEO raises your online profile and builds brand awareness, leading to increased sales.
  • SEO has been proven to yield a higher Return On Investment in terms of generating more traffic to your website, qualified sales leads and customer acquisition than any other marketing channel.
  • Research suggests that people who use search engines to locate a product or service are often ready to buy

Newpath Web have developed our very own SEO methodology and process, called “Web Lure”. We pride ourselves not just on being able to create an amazing looking website, but one that is also very easy to find.

Using our “Web Lure” process, we employ the latest technology and techniques. Through this system we are able to propel websites to the top of search lists, monitoring all keywords and modifying the site accordingly to sustain good positioning. This positioning is then monitored and clients have statistical information at the click of a button.
  
Our “Web Lure” process is based on complete knowledge of the way search engines work, and a thorough understanding of how Internet users buy online. Whether you have an existing site, or are building a new online presence, with over 150 successful SEO solutions, we have the experience to help you get the most out of your site.

 Find out how Newpath Web can help you get it right, and contribute to the growth & success of your online business.


Please contact us with details regarding your project